Casual Mobile Gamer
Plays primarily on smartphone to relax or pass time. Prefers simple mechanics that are easy to learn but still offer a sense of progression and improvement. Looks for quick success moments without long onboarding.
Redesign - Flappy Bird
This project is a reinterpretation of the classic Flappy Bird concept, developed as part of a multimedia production. The goal was to retain the core gameplay while introducing a fresh visual identity and a clearer, more accessible user experience.
The design focuses on reducing complexity while maintaining challenge—creating a game that is easy to understand but difficult to master.
"The game had to stay simple in interaction, but engaging enough to keep players coming back."
Target Group
The game targets casual gamers of different age groups who are looking for quick and accessible entertainment.Competitive Young Player
Engages with games more frequently and is motivated by high scores, rankings, and measurable progress. Expects responsive controls, fast feedback, and a system that rewards repetition and skill improvement.
Features
Core Gameplay System
The game follows a classic one-tap mechanic: the player controls the character by tapping the screen to gain height and navigate through obstacles. The objective is to progress as far as possible without collisions. This simple input system keeps the game accessible while still requiring precise timing and coordination.
Visual Redesign
A new visual language replaces the original retro aesthetic with a more contemporary and minimal design approach. Color gradients, simplified shapes, and clear composition create a modern look while maintaining readability and focus on gameplay.
Short-Session Experience
The game is designed for short play sessions. Quick restarts, immediate feedback, and a continuous scoring system encourage repeated play and support the typical usage patterns of mobile gamers.
Reflection
What Worked Well
Keeping the interaction minimal helped make the game intuitive and accessible. The combination of simple mechanics and a clear visual system supports fast understanding and repeated gameplay.
Key Learning
Even very simple game concepts require precise balancing between difficulty and accessibility. Small adjustments in timing, feedback, and visual clarity have a strong impact on user experience.
What I Would Improve
Next steps would include user testing to better calibrate difficulty and progression. Additionally, expanding feedback systems (e.g. rewards or progression elements) could further increase long-term engagement.